Marketing
Marketing today is a digital effort. Learn how to keep up with marketing trends.
Certificates
Marketing today is a digital effort. Learn how to keep up with marketing trends.
Marketing today is a digital effort. Learn how to keep up with marketing trends.
Marketing today is a digital effort. Learn how to keep up with marketing trends.
Courses
Marketing has become vital to the success of an organization in today's competitive world.
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results.
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.
Web analytics is an essential component of any successful marketing campaign, and Google Analytics is one of the most widely used web analytics tools on the market.
In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device.
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website.
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field.
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field.
Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines.
Using social media in marketing is practically a requirement in today's highly connected digital world.